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The Creative Factor is for people who use design practices to improve the way we do business, reimagine the products we use, and transform the way we live. We go behind the scenes in the creative industry to understand how people and companies are reinventing products, services, and the human experience.

Design is a competitive advantage in business, and the time for these conversations is now. Sign up for our digest of news, insights, stories, and analysis delivered to your inbox every Wednesday.

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The Creative Factor is edited by Matt McCue and Amanda Tuft, who have spent their entire careers at the intersection of design, business, and media.

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